Last Updated: February 2025

1. Introduction

At MIDNIGHT SUN JEWELLERY, we are committed to protecting your privacy. This Privacy Policy explains how MIDNIGHT SUN JEWELLERY (referred to as "we," "us," "our," or the "Website") collects, uses, stores, and protects your personal information when you:

• Visit or use our website www.midnightsunjewellery.com (the "Website").
• Purchase products or use any of our services.
• Communicate with us regarding our Website or services (collectively, the "Services").

For the purposes of this Privacy Policy, "you" refers to anyone who interacts with our Services, whether as a customer, website visitor, or any other individual whose data we collect.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any revisions will be posted on the Website, and the "Last Updated" date will be modified accordingly.

2. Information We Collect

When you use our Website or Services, we collect the following types of personal information:

• Personal Details: Name, email address, phone number, and shipping address.
• Order Information: Details of the products you've purchased or expressed interest in, including delivery and payment preferences.
• Payment Information: Credit/debit card details processed securely via Shopify.
• Website Usage Data: Information about your browsing behavior, such as IP address, browser type, device type, and pages viewed.

Certain features of our Services require you to provide specific information. While you may choose not to provide this information, doing so may limit your ability to use certain features.

3. How We Use Your Personal Information

We use your personal information to:

a) Process and Fulfill Orders

• Process your payments and complete your purchases.
• Arrange shipping and manage returns or exchanges.
• Send order confirmations, shipping updates, and transaction-related notifications.
• Manage your account and preferences.
• Enhance your shopping experience by integrating with Shopify services (as per Shopify’s Privacy Policy).

b) Security and Fraud Prevention

• Detect, investigate, and prevent fraudulent or illegal activity.
• Protect your account—please keep your credentials secure and notify us immediately at contact@midnightsunjewellery.com if you suspect unauthorized access.

c) Communication and Marketing

• Provide customer support and respond to inquiries.
• Send promotional emails, advertisements, and offers (if you opt in).
• Allow you to manage your marketing preferences at any time.

d) Improve User Experience

• Analyze browsing behavior to improve our Website and product offerings.
• Enhance performance and functionality in compliance with Art. 6(1)(f) GDPR (legitimate business interests).

4. Data Security

We take your privacy seriously and implement industry-standard security measures:

• All transactions are processed via Shopify’s secure checkout using SSL encryption.
• Payments are handled by Shopify Secure Payment.
• We do not store credit card information on our systems.

5. Sharing Your Information

We may share your information with trusted third-party service providers to facilitate:

• Payments (processed securely by Shopify).
• Shipping (partners handling order fulfillment).
• Marketing (email platforms for promotional content, only if you opt in).

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Third-Party Websites & Links

Our Website may contain links to external sites. We are not responsible for the privacy practices of these third parties and encourage you to review their policies before sharing personal information.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request details about the personal information we hold.
• Right to Delete: Request the deletion of your personal data.
• Right to Correct: Update or correct inaccurate information.
• Right to Portability: Receive a copy of your data in a transferable format.
• Right to Restrict Processing: Limit how we process your data.
• Right to Withdraw Consent: Revoke consent where applicable.
• Right to Appeal: Challenge decisions related to data requests.

You can exercise these rights by contacting us at contact@midnightsunjewellery.com. We may require identity verification before processing your request.

We will not discriminate against you for exercising these rights. If legally permitted, you may designate an authorized agent to act on your behalf.

8. Cookies & Tracking Technologies

We use cookies to improve your browsing experience, optimize our services, and analyze website interactions. Third-party services (e.g., Shopify) may also use cookies for personalization and analytics.

For more details, see Shopify’s Cookie Policy. You can disable cookies in your browser settings, though this may impact certain features.

9. Complaints & Dispute Resolution

If you have concerns about how we handle your data, please contact us at contact@midnightsunjewellery.com. If you're unsatisfied with our response, you may have the right to escalate your complaint to your local data protection authority.

10. International Data Transfers

Your personal information may be transferred and processed in locations outside your country of residence.

For users in Europe, we comply with data protection laws by using:

• European Commission’s Standard Contractual Clauses
• UK-approved data transfer mechanisms

11. Contact Information

For any questions about this Privacy Policy or how we handle your data, contact us at:

📧 Email: contact@midnightsunjewellery.com

Unless otherwise specified, MIDNIGHT SUN JEWELLERY is the data controller of your personal information.